AMAZON
Buy Box won back
From 25% at its low to 98%.
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- ChimCare Chimney Caps
Amazon sales nearly doubled.
ChimCare Chimney Caps sells US-made chimney caps on its own store, Amazon, Walmart and eBay.
The numbers
Growth you can see in the sales report.
+94%Amazon sales, 2025 vs 2024 (same days, Apr to Dec)
+213%Holiday quarter sales, Oct to Dec 2025 vs 2024
+405%January and February 2026 vs 2025
98%Buy Box share, up from 64%
30 months on Amazon
Every holiday season bigger than the last.
Monthly sales, indexed: the first year's average month is 100.
Show as a table
| Month | Index |
|---|---|
| May 2024 | 148 |
| Jun 2024 | 49 |
| Jul 2024 | 124 |
| Aug 2024 | 107 |
| Sep 2024 | 132 |
| Oct 2024 | 95 |
| Nov 2024 | 99 |
| Dec 2024 | 147 |
| Jan 2025 | 38 |
| Feb 2025 | 26 |
| Mar 2025 | 166 |
| Apr 2025 | 68 |
| May 2025 | 69 |
| Jun 2025 | 88 |
| Jul 2025 | 103 |
| Aug 2025 | 200 |
| Sep 2025 | 264 |
| Oct 2025 | 359 |
| Nov 2025 | 423 |
| Dec 2025 | 285 |
| Jan 2026 | 167 |
| Feb 2026 | 157 |
| Mar 2026 | 146 |
| Apr 2026 | 132 |
| May 2026 | 149 |
| Jun 2026 | 138 |
| Jul 2026 | 90 |
| Aug 2026 | 167 |
| Sep 2026 | 340 |
| Oct 2026 | 279 |
Advertising
Ads that pay for themselves.
6.9%Ad cost of sale, down from 40%
10.3xReturn on ad spend
- Campaigns rebuilt around buying intent
- Wasted keywords cut every week
- Budget moved to the best sellers
What we did
Every channel, one plan.
WALMART
79 listings rewritten
Claims fixed, warranty added.
PRIME
First Prime shipment
Fast delivery on top sellers.
Live on Amazon
Listings that sell themselves.
- Clear titles shoppers search for
- Image sets that answer every question
- Top of the results for its own name
Own store
A store that checks out.
- Add-to-cart bug found and fixed
- Lighter, faster mobile pages
- Shipping to the US and Canada
2026 at a glance
Small steps, every month.
- FebAmazon ads rebuilt. Walmart listings rewritten.
- MarBids cut. Ad cost of sale from 40% to 6.9%.
- AprFull Amazon audit. First Prime shipment planned.
- JunNew campaign structure. 32 listing fixes. Cart bug fixed.
- SepUS and Canada listings cleaned up.
- Oct87 new Walmart product pages drafted.
In Jesse’s words
Jesse PeraltaOwner, ChimCare Chimney Caps
“Our Amazon ads finally make money and the Buy Box stays ours. They run every channel like it is their own business.”
Ready to sell more online?
Free 30-minute call. Clear quote. Then we get it done.