01
Journey tracking
Every view, cart and order captured.
Know every shopper. Act on it.
One profile per shopper. The right message at the right moment.
One customer profile
Five strangers become one customer.
App, store, marketplace and web, joined into one profile.
- Events tracked on every storefront
- Segments that update live
- Consent stored per purpose
Customer 48213Gold member · since 2023
| Touchpoint | Last seen | Orders | Spend | Consent |
|---|---|---|---|---|
| Website | Today | 6 | $412 | |
| Mobile app | Yesterday | 9 | $538 | Push |
| Store | 3 days ago | 4 | $296 | SMS |
| Shopee | Last week | 2 | $84 | Linked |
21Orders
$1,330Lifetime
3Segments
What you get
Customer data and automation, done right.
02
One customer profile
Orders, points and consent together.
03
Cart and restock flows
Reminders that bring shoppers back.
04
Tests and referrals
Reward customers who bring friends.
05
Consent and retention
Built for PDPA and GDPR.
06
Feeds to your BI
Power BI, Tableau, Looker or warehouse.
Automated journeys
Add AI recommendationsMessages that arrive when they matter.
| Journey | Trigger | What happens |
|---|---|---|
| Welcome | First sign-up or order | Brand story and member perks |
| Abandoned cart | Cart left behind | Reminder with the exact items |
| Back in stock | Wished-for item returns | Alert in their language and channel |
| Post-purchase | Order delivered | Care tips and a review request |
| Replenishment | Reorder time reached | A timely top-up reminder |
| Win-back | No recent purchase | A personal offer |
Privacy built in
Personal, without being careless.
- Consent per purpose and channel
- Suppression lists honoured everywhere
- Retention rules that run on schedule
Related services
All 11 servicesWorks even better together.
Sales Funnels and Conversion
Landing pages, offers, upsells, checkout optimisation and funnel analytics.
Explore ↗ Sales Funnels and ConversionAI Commerce
Recommendations, a shopping assistant that adds to cart and tracks orders, merchandising insights, fraud checks.
Explore ↗ AI CommerceManaged Commerce Operations
Monitoring, support, catalog and marketplace operations, continuous improvement.
Explore ↗ Managed Commerce OperationsWhat is a single customer profile?
It joins the same shopper's activity from your website, app, stores and marketplaces into one record, so orders, points, preferences and consent are all in one place.
Which automated flows can you set up?
Common flows include welcome, abandoned cart, browse abandonment, back in stock, price drop, post-purchase, replenishment and win-back, sent by email, SMS, push or chat apps.
How do you handle PDPA and GDPR?
Consent is captured and stored per purpose and channel, suppression lists are respected by every flow, and data retention rules remove or anonymise data on schedule. We design for compliance, and your legal team signs off the policy.
Can we use our customer data in Power BI, Tableau or Looker?
Yes. We send clean, documented data feeds to your BI tools or data warehouse, so analysts work with the same numbers as marketing.
Do we need a separate customer data platform?
Not necessarily. Outbuy covers profiles, events, segments and journeys for most retailers. If you already run a CDP, we integrate with it instead.
Ready to sell more online?
Free 30-minute call. Clear quote. Then we get it done.